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1.
Profitable customer engagement concept, metrics, and strategies

by Kumar, V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Response 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 K8P7 (2).

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2.
Marketing research an applied orientation

by Malhotra, Naresh K | Dash, Satyabhusan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 M2M2 (3).

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3.
Marketing Research:Text and Cases

by Boyd, Harper W | Stasch, Stanley F | Westfall, Ralph.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi AITBS Publishers & Distributors 1996Availability: No items available : Withdrawn (1).

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4.
Marketing Management

by Saxena, Rajan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S2M2 (1).

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5.
Basic Marketing:Principles and Cases

by Cannon, Tom.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi AITBS Publishers & Distributors 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 C2B2 (1).

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6.
Export Management

by Bhatia, K.L | Khanna, Kewal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Jaipur Raj Publishing House 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.848 B4E9 (1).

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7.
Marketing Management: A Finance Emphasis

by Chatterjee, B.K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico Publishing Publishing House 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 C4M2 (1).

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8.
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Export Marketing

by Cherian, Jacob | Balakrishna, Parab.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Himalaya Publishing House 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.848 C4E9 (1).

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9.
Applied case studies in marketing

by Shajahan, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Primus Books 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S4A7 (1).

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10.
Business solutions: great selling skills how to sell anything to anyone

by Etherington, Bob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Marshall Cavendish Business 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1).

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11.
Aaker on branding 20 principles that drive success

by Aaker, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Response 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 A2A2 (1).

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12.
Business to business marketing management a global perspective

by Zimmermann, Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxon Routledge 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.804 Z4B8 (1).

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13.
TILT: shifting your strategy from products to customers

by Dawar, Niraj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 D2T4 (1).

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14.
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Marketing research

by Sunanda.

Material type: Text Text; Literary form: Publisher: Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 M2M2 (1).

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15.
E-commerce fundamentals and application

by Chan, Henry | Chang, Ellizabeth | Dillon, Tharam | Lee, Raymond.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India (P.) Ltd. 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 C4E2 (1).

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16.
Darwin's brand: adapting for success

by Halve, Anand.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Response 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 H2D2 (1).

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