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1.
Drucker on marketing lessons from the world's most influential business thinker

by Cohen, William A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 C6D7 (2).

2.
Contagious why things catch on

by Berger, Jonah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Simon & Schuster 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 B3C6 (1).

3.
The Intention economy when customers take charge

by Searls, Doc.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 S3I6 (1).

4.
Entrepreneurial marketing: how to develop customer demand

by Nijssen, Edwin J.

Edition: 3rd ed. Publisher: Oxon, UK Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 N4E6 (1).

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