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1.
The Quintessence of marketing: what you really need to know to manage your marketing activities

by Bickhoff, Nils | Hollensen, Svend | Opresnik, Marc.

Publisher: Hamburg, Germany Springer 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B4Q8 (1).

2.
Empowering brands with customer integration: classification, benefits and success factors

by Sesselmann, Jorg.

Publisher: Wiesbaden Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 S3E6 (1).

3.
Managing TV brands with social media: an empirical analysis of television series brands

by Berz, Jennifer.

Publisher: Wiesbaden, GmBH Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 302.23 B3M2 (1).

4.
The CEO factory: management lessons from Hindustan Unilever

by Sitapati, Sudhir.

Publisher: New Delhi Juggernaut Books 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 S4C3 (1).

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