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1.
Entrepreneurship: theory and practice

by Shankar, Raj.

Edition: 3rd rep. Publisher: Noida / Chennai Vijay Nicole Imprints Pvt. Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04 S4E6 (1).

2.
Brand metrics: measuring brand efficacy along the customer journey

by Kall, Jacek.

Publisher: Oxon, UK Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2B7 (1).

3.
Strategic creativity: a business field guide to advertising, branding, and design

by Landa, Robin.

Publisher: New York / Oxon Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 650.1 L2S8 (1).

4.
The Routledge companion to contemporary brand management

by Riley, Francesca Dall'Olmo (Ed.) | Singh, Jaywant (Ed.) | Blankson, Charles (Ed.).

Publisher: Oxon / New York Routledge / Taylor & Francis Group 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1).

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