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1.
Managing TV brands with social media: an empirical analysis of television series brands

by Berz, Jennifer.

Publisher: Wiesbaden, GmBH Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 302.23 B3M2 (1).

2.
Brand magic: the art and science of creating successful brands

by D'Souza, Alan | Pareek, Prashant.

Publisher: Shela MIPress (MICA) 2021Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 D8B7 (1).

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