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1.
Corporate social responsibility role of marketers and advertisers / Joshi, Rajiv.

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
The Ultimate online customer service guide how to connect with your customers to sell more!

by Collier, Marsha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 C6U5 (1).

3.
Engage the complete guide for brands and businesses to build, cultivate, and measure success in the new web

by Solis, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S6E6 (1).

4.
Consumer behavior in action real-life applications for marketing managers

by Lantos, Geoffrey P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai Yes Dee Publishing Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L2C6 (1).

5.
Good works! marketing and corporate initiatives that build a better world...and the bottom line

by Kotler, Philip | Lee, Nancy R | Hessekiel, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley and Sons, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 K6G6 (1).

6.
Marketing research text and cases

by Nargundkar, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: No items available : Withdrawn (1).

7.
Marketing research text and cases

by Nargundkar, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: No items available : Withdrawn (1).

8.
Marketing research text and cases

by Nargundkar, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: No items available : Withdrawn (1).

9.
Marketing research text and cases

by Nargundkar, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 N2M2 (1).

10.
Marketing research text and cases

by Nargundkar, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: No items available : Withdrawn (1).

11.
Introduction to social marketing

by Mukherji, G B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi India Research Press 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M8I6 (1).

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13.
Strategic management text and cases

by Kishore, Ravi M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Taxmann Publications (P.) Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.4012 K4S8 (4).

14.
Guerrilla social media marketing 100+ weapons to grow your online influence,

by Levinson, Jay Conrad | Gibson, Shane.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 L3G8 (1).

15.
The 5 Kick-ass strategies every business needs to explode sales, stun the competition, WOW customers and achieve exponential growth

by Grede, Robert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dreamtech Press 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 G7F4 (1).

16.
Tactical transparency how leaders can leverage social media to maximize value and build their brand

by Holtz, Shel | Havens, John C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Francisco, CA Jossey Bass / Wiley Imprint 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 H6T2 (1).

17.
Management for social enterprises

by Doherty, Bob | Royce, Maureen | Rotheroe, Neil | Meehan, John | Mason, Chris | Foster, George.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles Sage 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.408 M2 (1).

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19.
Electronic commerce a managerial perspective

by Turban, Efraim | Lee, Jae | Viehland, dennis | King, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt.Ltd. / Pearson Education 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 T8E5 (2).

20.
Rural marketing: text and cases

by Krishnamacharyulu, C S G | Ramakrishnan, Lalitha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education (Singapore) 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K7R8 (1).

21.
Engage the complete guide for brands and businesses to build, cultivate, and measure success in the new web

by Solis, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S6E6 (1).

22.
Fusion for profit how marketing and finance can work together to create value

by Jagpal, Sharan | Jagpal, Shireen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford OUP 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 J2F8 (1).

23.
The Times knowledge series: search and social the definitive guide to real-time content marketing

by Garner, Rob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Times Group Books / Wiley India Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658 T4 (1).

24.
E-marketing theory and application

by Dann, Stephen | Dann, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 D2E6 (1).

25.
The New rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly

by Scott, David Meerman.

Edition: 5th ed. Publisher: New Delhi Wiley India Pvt. Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S2N3 (1).

26.
The New rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

by Scott, David Meerman.

Edition: 5th ed. Publisher: New Delhi Wiley India Pvt. Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S2N3 (1).

27.
Business strategy and strategic cost management

by Kishore, Ravi M.

Publisher: New Delhi Taxmann Publications (P.) Ltd. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.15 K4B8 (1).

28.
Global marketing: contemporary theory, practice, and cases

by Alon, Ilan | Jaffe, Eugene | Prange, Christiane | Vianelli, Donata.

Edition: 2nd ed.rep. Publisher: New York Routledge 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 A5G5 (1).

29.
Social media marketing: a strategic approach

by Barker, Melissa S | Barker, Donald I | Bormann, Nicholas F | Neher, Krista E.

Publisher: Delhi Cengage Learning India Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 B2S6 (1).

30.
Internet marketing: a practical approach in the Indian context

by Maity, Moutusy.

Publisher: New Delhi OUP 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2I6 (1).

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