Business-to-business interaction lessons from a case-based in-class simulation / Faucher, Hu
By: Faucher, Hubert
Material type: ArticlePublisher: 2009Description: 77-92Subject(s): Technology | Strategy | Reverse Marketing | Negotiation | Marketing | Key Account Management | Case Method | Business-To-Business | Asymmetric Information In: Asian Journal of Management CasesItem type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles | Ahmedabad (HO) | (Browse shelf) | Vol. 6, Issue. 2 | Available | 015274 |
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