Media research methods understanding metric and interpretive approaches
By: Anderson, James A
Material type: TextPublisher: Thousand Oaks, CA Sage Publications, Inc. 2012Description: xxi,438p.incl.indexISBN: 9781412999564Subject(s): Media Research Methods | Social Research | Critical Interpretive Methods | Creating Text | Coding Text | Critical Interpretive | Discursive Protocoles | Designing Surveys | Design | Protocols | Statistical Analysis | Databases | Literatures | Hypotheses | Answers | Questions | Exploration | Mediascape | Foundation | Foundations | Interpretive Paradigm | Metric Research | Methodology | Mass | Mass Media | Method | Methods | Research | MediaDDC classification: 302.23 A6M3Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) | 302.23 A6M3 (Browse shelf) | Available | 20406 |
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