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1.
Value proposition design: how to create products and services customers want: get started with...

by Osterwalder, Alex | Pigneur, Yves | [Bernarda, Greg] | [Smith, Alan].

Publisher: New Delhi Wiley India Pvt. Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.4012 O8V2 (1).

2.
Differentiation strategy: winning customers by being different

by Holt, Kevin.

Publisher: Oxon, UK Routledge / Taylor & Francis Group 2-22Availability: Items available for loan: Ahmedabad (HO)Call number: 658.4012 H6D4 (1).

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