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1.
The Big book of marketing lessons and best practices from the World's greatest companies

by Bennett, Anthony G (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B4 (1).

2.
Szycher's practical handbook of entrepreneurship and innovation

by Szycher, Michael.

Publisher: Boca Raton, FL CRC Press / Routledge / Taylor & Francis Group 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.421 S9S9 (1).

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