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1.
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Global marketing teams a strategic option for multinationals / Kiessling, Timothy

by Kiessling, Timothy S.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

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Marketing as service-exchange taking aleadership role in global marketing management / Lu

by Lusch, Robert F.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

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Global marketing 10 selected case studies

by Nirmalya Kumar | .

Material type: Text Text; Literary form: Publisher: New Delhi ABP Pvt.Ltd. / Business World Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 G5 (1).

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4.
Global marketing and advertising understanding cultural paradoxes

by Mooij, Marieke De.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, CA Sage Publications, Inc. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 M6G5 (1).

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5.
Global marketing and advertising understanding cultural paradoxes

by Mooij, Marieke De.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, CA Sage Publications, Inc. 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 M6G5 (1).

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6.
Global marketing management changes, new challenges, and strategies

by Lee, Kiefer | Carter, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi OUP 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 L3G5 (1).

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7.
Global marketing: practical insights & international perspectives

by Farrell, Carlyle.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London SAGE Publications Ltd 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 F2G5 (1).

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8.
Global marketing: contemporary theory, practice, and cases

by Alon, Ilan | Jaffe, Eugene | Prange, Christiane | Vianelli, Donata.

Edition: 2nd ed.rep. Publisher: New York Routledge 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 A5G5 (1).

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