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1.
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The Marketing of Services

by Cowell, Donald W | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London William Heinemann Ltd. 1984Availability: Items available for loan: Ahmedabad (HO)Call number: 658.809 C6M2 (1).

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2.
Services, marketing and management

by Gilmore, Audrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 G4S3 (1).

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3.
The Essence service marketing

by Payne, Adrian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.809 P2E8 (1).

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4.
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Services marketing

by Jha, S M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Himalaya Publishing House 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.809 J4S3 (1).

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5.
Services marketing concepts, practice and cases from Indian environment

by Shajahan, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Himalaya Publishing House 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.809 S4S3 (1).

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6.
Service management and marketing : customer management in service competition

by Gronroos, Christian.

Edition: 3rd ed.Material type: Text Text Publisher: New Delhi John Wiley 2012Availability: Items available for loan: BhubaneswarCall number: 658.8 GRO (1).

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