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Kumar, V

Customer relationship management a database approach - New Delhi Wiley India (P.) Ltd. 2012 - xxiv,323p.incl.index

ISBN: 9788126509133

Subjects--Topical Terms:
Marketing Channel
Campaign Management
Data Mining
Effectiveness
Loyalty Programme
Design
Customer Value Metrics
CRM Strategy
Strategy
Implimentation
Applications
Customer Value
Database Marketing
Database Marketing Strategy
Customer Relationship Management
CRM
Marketing Management
Management
Marketing
Management
Relationship
Relations
Relation
Customer

Dewey Class. No.: 658.812 K8C8

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