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Heding, Tilde

Brand management: research, theory and practic Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. - 2nd ed. - xv,307p.incl.index PB

Includes bibliographical references and index.

ISBN: 9781138804692

Subjects--Topical Terms:
Brand Name Products
Branding
Brand Management
Marketing
Brand Management
Marketing Management

Dewey Class. No.: 658.827 H3B7

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