Brand management: (Record no. 71343)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00872cam a2200301 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170404162520.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150611s2016 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138804692 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | A |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 H3B7 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Heding, Tilde |
| 245 10 - TITLE STATEMENT | |
| Title | Brand management: |
| Remainder of title | research, theory and practic |
| Statement of responsibility, etc. | Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Abingdon, Oxon |
| -- | New York, NY |
| Name of producer, publisher, distributor, manufacturer | Routledge |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,307p.incl.index |
| Dimensions | PB |
| 336 ## - CONTENT TYPE | |
| Source | t. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Name Products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Knudtzen, Charlotte F |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bjerre, Mogens |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ahmedabad (HO) | Ahmedabad (HO) | Book Section | 21/06/2017 | 78 | 2480.08 | 658.827 H3B7 | 25278 | 04/04/2017 | 3100.11 | 04/04/2017 | Books |