Marcus, Alfred A.

Innovations in sustainability: fuel and food - xvii, 363p.incl.index PB. - Organizations and the Natural Environment. .

Includes bibliographical references and index.

Machine generated contents note: pt. I Funding sustainable startups -- 1.Leaders of the pack: Khosla Ventures and KPCB -- 2.Scaling up: Intel Capital and Google Ventures -- pt. II Business models -- 3.Follow the sun: First Solar and Suntech -- 4.Making a revolution: Tesla and Better Place -- pt. III The macroenvironment and industry context -- 5.Ticket to ride: Toyota and General Motors -- 6.Blowing in the wind: Vestas and General Electric -- pt. IV Finding customers -- 7.Carrying that weight: General Mills and Kellogg's -- 8.Bridge over troubled waters: Pepsi and Coca-Cola -- pt. V Competition between mission and non-mission based businesses -- 9.Consensus capitalism: Whole Foods and Walmart -- 10.Sustainability's next frontier: DuPont and Monsanto.

1107072794 9781107421110

Organizations and the Natural Environment
Industrial Management
Technological Innovations
Green Products
Sustainable Development
Environmental Strategic Planning

338.927 M2I6

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