Roberge, Mark

The sales acceleration formula: using data, technology, and inbound selling to go from $0 to $100 million / - xix,203p.incl.index HB

Includes index.

Contents: Uncovering the characteristics of a successful salesperson -- Five traits great salespeople have and how to interview for them -- Finding top-performing salespeople -- The Ideal first sales hire -- Setting up a predictable sales training program -- Manufacturing helpful salespeople your buyers trust -- Metrics-driven sales coaching -- Motivation through sales compensation plans and contests -- Developing sales leaders : advantages of a "promote from within" culture -- Flip the demand generation formula : get buyers to find you -- Converting inbound interest into revenue -- Aligning sales and marketing : the SMarketing SLA -- Technology to sell better, faster -- Running successful sales experiments -- HubSpot's most successful sales experiments -- Conclusion: Where do we go from here?

Summary: "Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers."--

9781119047070


Sales Management
Marketing Management
Selling

658.81 R6S2

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