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Fournier, Susan (Ed.)

Consumer-brand relationships: theory and practice - rep. - London Routledge 2017 - xxvi,424p.incl.index PB

ISBN: 9781138961548

Subjects--Topical Terms:
Marketing Management
Brand Management
Consumer Relationships
Brand Relationships
Consumer Brand Relationships

Dewey Class. No.: 658.8343 C6

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