Consumer-brand relationships: (Record no. 77401)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00732 a2200265 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180103164502.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180103b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138961548 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | A |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 C6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fournier, Susan (Ed.) |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer-brand relationships: |
| Remainder of title | theory and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | rep. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi,424p.incl.index |
| Other physical details | PB |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Relationships |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Relationships |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Brand Relationships |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Breazeale, Michael (Ed.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fetscherin, Marc (Ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ahmedabad (HO) | Ahmedabad (HO) | Book Section | 02/01/2018 | 78 | 1596.00 | 1 | 1 | 658.8343 C6 | 26448 | 02/11/2020 | 19/08/2019 | 1995.00 | 02/01/2018 | Books |