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Heath, Chip

Made to stick: why some ideas take hold and others come unstuck - London Arrow Books / Random House Books 2008 - 323p.incl.index PB

ISBN: 9780099505693

Subjects--Topical Terms:
Social Psychology
Memetics
Contagion
Persuasion
Success

Dewey Class. No.: 302.2 H3M2

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