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From CRM to experience management Thusy, Alexandra.

Material type: Article

ArticlePublisher: 2005Description: 46-50Subject(s): Customer Experience Management | Cem | Customer Relationship Management | Crm In: Indian Management

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Item type	Current location	Call number	Vol info	Status	Date due	Barcode
Articles	Ahmedabad (HO)	(Browse shelf)	Vol. 44, Issue. 1	Available		008547

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Previous	Managing the customer experience	The Learning curve in CEM	Food for the senses	From CRM to experience management	Treating employees like customers	Service chains vs supply chains	Why people follow the leader	Next

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