Marketing 3.0: from products to customers to the human spirit

By: Kotler, Philip Kartajaya, Hermawan Setiawan, Iwan
Material type: TextTextPublisher: New Jersey: John Wiley 2010Description: xv,188p.; incl.indexISBN: 9788126526192Subject(s): Customers | Marketing ManagementDDC classification: 658.8
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658.8 KOT (Browse shelf) Available MB135

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