Ethnic marketing: theory, practice and entrepreneurship

By: Pires, Guilherme D
Contributor(s): Stanton, John
Series: Routledge Studies in MarketingPublisher: New York Routledge 2019Description: xvi,357p.incl.index HBISBN: 9781138210608Subject(s): Marketing | Minority Consumers | Market Segmentation | Ethnicity | Ethnic MarketingDDC classification: 658.812 P4E8
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Books Books Ahmedabad (HO)
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