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1.
Basic marketing concepts Sood, A. K.

by Sood, A. K.

Material type: Article Article; Format: print Publisher: 1999Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Consumer behavior in action real-life applications for marketing managers

by Lantos, Geoffrey P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai Yes Dee Publishing Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L2C6 (1).

3.
Blue ocean strategy how to create uncontested market space and make the competition irrelevant

by Chan Kim, W | Mauborgne, Renee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2005Availability: No items available : Checked out (1).

4.
Brandwashed tricks companies use to manipulate our minds and persuade us to buy

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Crown Business 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 L4B7 (2).

5.
Wonder woman marketing secrets for the trillion-dollar customer

by Ellwood, Lain | Shekar, Sheila.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire, UK Palgrave Macmillan 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 E5W6 (1).

6.
Market segmentation how to do it, how to profit from it

by McDonald, Malcolm | Dunbar, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2M2 (1).

7.
The Dream how I learned the risks and rewards of entrepreneurship and made millions

by Chahal, Gubaksh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Palgrave Macmillan 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 C4D7 (1).

8.
Ethnic marketing: theory, practice and entrepreneurship

by Pires, Guilherme D | Stanton, John.

Publisher: New York Routledge 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 P4E8 (1).

9.
Bottom of the pyramid marketing: making, shaping and developing BOP market

by Singh, Ramendra (Ed.).

Publisher: Bingley, UK Emerald Publishing 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B6 (1).

10.
Pruthi Spices: Self-reliant Woman Entrepreneur

by Sodhi, Simran | Dwivedi, Amit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India Emerald Publishing 30 March, 2022Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO) (1).

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