Marketing and mobile financial services: a global perspective on digital banking consumer behavior

By: Shaikh, Aijaz A (Ed.)
Contributor(s): Karjaluoto, Heikki (Ed.)
Series: Routledge Studies in MarketingPublisher: London Routledge 2019Description: xvii,295p.incl.index HBISBN: 9780815386940Subject(s): Management | Banking Services | Mobile Services | Mobile Banking Services | Mobile Banking | Digital Banking | Mobile Financial Services | Mobile Banking Services | Marketing | Financial Marketing Services | Marketing Services | Consumer Behavior | Consumer Behaviour | Mobile Payment Services | Branchless Banking Services | Digital Banking ServicesDDC classification: 658.8 R6
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Books Books Ahmedabad (HO)
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Books 658.8 R6 (Browse shelf) Available 27693

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