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1.
Rational choice and revealed preference Agrawalla, R. K.

by Agrawalla, R. K.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Customer complaints: More the merrier Singh, A.

by Singh, A.

Material type: Article Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
We are like that only understanding the logic of consumer India

by Bijapurkar, Rama.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Portfolio / Penguin Books India 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 B4W3 (4).

4.
Advertising, society, and consumer culture

by Hovland, Roxanne | Wolburg, Joyce M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Armonk, New York M e Sharpe 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 306 H6A2 (1).

5.
Consumer behavior in action real-life applications for marketing managers

by Lantos, Geoffrey P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai Yes Dee Publishing Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L2C6 (1).

6.
Boom marketing to the ultimate power consumer--the baby boomer woman

by Brown, Mary | Orsnorn, Carol.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 B7B6 (1).

7.
The Key to the C-suite what you need to know to sell successfully to top executives

by Nick, Michael J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (Amercan Management Association) 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.85 N4K3 (1).

8.
The Age curve how to profit from the coming demographic storm

by Gronbach, Kenneth W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 G7A4 (1).

9.
Instant appeal the 8 primal factors that create blockbuster success

by Kunkel, Vicki.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.409 K8I6 (1).

10.
Predictably irrational the hidden forces that shape our decisions

by Ariely, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Harper / HarperCollins Publishers 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 153.83 A7P7 (1).

11.
Wiley international encyclopedia of marketing 7 vols. (v1.marketing strategy ; v2.marketing research ; v3.consumer behavior ; v4.advertising and integrated communication ; v5.product innovation and management ; v6.international marketing ; v7.cumulative index

by Sheth, Jagdish N (Ed.) | Malhotra, Naresh K (ED.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK Wiley / John Wiley and Sons, Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 W4 (7).

12.
Dynamic marketing

by Ramteke, Anil M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Reliable Publishing House 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R2D9 (1).

13.
Brandwashed tricks companies use to manipulate our minds and persuade us to buy

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Crown Business 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 L4B7 (2).

14.
The Hidden wealth of customers realizing the untapped value of your most important asset

by Lee, Bill.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 L3H4 (1).

15.
Hooked how to build habit-forming products

by Eyal, Nir | Hoover, Ryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi / London Portfolio / Penguin 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.575 E9H6 (1).

16.
The Hummer and the mini navigating the contradictions of the new trend landscape

by Waters, Robyn.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Portfolio 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 W2H8 (1).

17.
Consumer behavior concepts and applications

by Loudon, David L | Della Bitta, Albert J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 1993Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L6C6 (1).

18.
Winning behavior what the smartest, most successful companies do differently

by Bacon, Terry R | Pugh, David G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 B2W4 (1).

19.
Problems in marketing applying key concepts and techniques

by Moutinho, Luiz | Chien, Charles.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M6P7 (1).

20.
Better business

by Poatsy, Mary Anne | Martin, Kendall.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice Hall 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 P6B3 (1).

21.
Contagious why things catch on

by Berger, Jonah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Simon & Schuster 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 B3C6 (1).

22.
Consumer behavior

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt. Ltd. / Pentice Hall 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 S2C6 (1).

23.
Consumer behaviour and rural marketing in India Agrawal, Meenu

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi New Century Publications 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 A4C6 (1).

24.
Legend in marketing vol.1-8 v1. consumer behavior: conceptual foundations ; v2. consumer behavior: empirical research ; v3.visioning the future ; v4.international marketing ; v5.managerial marketing: the early years ; v6.managerial marketing: current thought ; v7.organizational buyer behavior ; v8.relationship marketing

by Sheth, Jagdish N | Krishnan, Balaji C (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications India Pvt.Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S4L3 (8).

25.
Electronic commerce a managerial perspective

by Turban, Efraim | Lee, Jae | Viehland, dennis | King, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt.Ltd. / Pearson Education 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 T8E5 (2).

26.
Consumer behavior and marketing strategy

by Peter, J Paul | Olson, Jerry C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 P3C6 (1).

27.
Why people (don't) buy: the go and stop signals

by Chakravarti, Amitav | Thomas, Manoj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke Hampshire New York, NY Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 C4W4 (1).

28.
The Hidden wealth of customers: realizing the untapped value of your most important asset

by Lee, Bill.

Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L3H4 (1).

29.
Consumer culture and society

by Murphy, Wendy Wiedenhoft.

Publisher: Thousand Oaks, CA Sage Publications, Inc. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 306.309 M8C6 (1).

30.
The Unmanageable consumer

by Gabriel, Yiannis | Lang, Tim.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Thousand Oaks, California SAGE 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 381.3 G2U6 (1).

31.
The Attention merchants: from daily newspaper to social media, how our time and attention is harvested and sold

by Wu, Tim.

Publisher: London Atlantic Books Ltd. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 W8A8 (1).

32.
The Cultural side of innovation: adding values

by Jacobs, Dany.

Edition: rep. Publisher: London Routledge 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 338.064 J2C8 (1).

33.
Essentials of consumer behavior

by Stephens, Debra L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York London Routledge/Taylor & Francis Group 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 S8E8 (1).

34.
Done: the secret deals that are changing our world

by Peretti, Jacques.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Publisher: London Hodder & Stoughton Ltd. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 320 P3D6 (1).

35.
Nudge: improving decisions about health, wealth and happiness

by Thaler, Richard H | Sunstein, Cass R.

Publisher: London Penguin Books Availability: No items available : Checked out (1).

36.
A Never before world: tracking the evolution of consumer India

by Bijapurkar, Rama.

Publisher: Gurgaon Penguin Random House India Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 330.954 B4N3 (1).

37.
Marketing and mobile financial services: a global perspective on digital banking consumer behavior

by Shaikh, Aijaz A (Ed.) | Karjaluoto, Heikki (Ed.).

Publisher: London Routledge 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1).

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