Brand magic: the art and science of creating successful brands
By: D'Souza, Alan
Contributor(s): Pareek, Prashant
Publisher: Shela MIPress (MICA) 2021Description: 244p.illust. PBISBN: 9789391207274Subject(s): Entrepreneurship | Biography-Entrepreneurs | Biography Entrepreneurs | Entrepreneurial Success Story | Success Story | Entrepreneurial Success | Brands | Successful Brands | Brand Magic | Brand Stories | Gujarat | Brand Name | Logo | Symbol | Unique Selling | Positioning | Marketing Communication | Packaging | Advertising | Sales Promotion | Public Relations | Publicity | Direct Marketing | Marketing | Events | Exhibitions | Personal Selling | Brand Equity | Brand Magicians | Verghese Kurien | Tribhuvandas Patel | Amul | Sandeep Engineer | Astral Pipes | Chandubhai Virani | Balaji Wafers | Darshan Patel | FOGG | Satish Chandra Chona | Havmor | Mukesh Ambani | Jio | Reliance Industries | Areez Khambatta | Piruz Khambatta | Piruz A Khambatta | Pirozsha Khambatta | Rasna | Pankaj Patel | Zydus | Zydus Cadila | Achal Bakeri | Symphony | Piyush Desai | Parag Desai | Pankaj Desai | Rasesh Desai | Wagh Bakri | Entrepreneurial JourneyDDC classification: 338.04092 D8B7Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) Acquisition Process | Books | 338.04092 D8B7 (Browse shelf) | Available | 27822 |
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