The Media handbook: a complete guide to advertising media selection, planning, research, and buying
By: Katz, Helen
Series: Routledge Communication SeriesPublisher: New York / Oxon Routledge / Taylor & Francis Group 2022Edition: 8th edDescription: xxi,228p.incl.index PBISBN: 9780367775568Subject(s): Media | Handbook | Media Handbook | Guide | Advertising Media | Selection | Planning | Research | Communication | Marketing Channels | Advertising Media Planning | Business | Mass Media | Media Objective | Media Strategies | Consumers | Audience | Media Terms | Planning | Buying | Television | Audio | PrintDDC classification:| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Ahmedabad (HO) Acquisition Process | Books | 659 R6 (Browse shelf) | Available | 28156 |
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