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1201.
Branded customer service the new competitive edge

by Barlow, Janelle | Stewart, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida HarperCollins Publishers India Ltd. 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B2P7 (1).

1202.
The Art of being unreasonable lessons in unconventional thinking

by Broad, Eli | Pandey, Swati.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Times Group Book / Wiley India Pvt. Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658 T4 (1).

1203.
Social business by design transformative social media strategies for the connected company

by Hinchcliffe, Dion | Kim, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Times Group Books / Jossey-Bass 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.408 H4S6 (1).

1204.
Agricultural marketing (new trend & techniques)

by Tiwari, K K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Jaipur DND Publications 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 T4A4 (1).

1205.
Wiki brands reinventing your company in a customer-driven marketplace

by Moffitt, Sean | Dover, Mike.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M6W4 (1).

1206.
Brand avatar translating virtual world branding into real world success

by Mesa, Alycia De.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire, UK Palgrave Macmillan 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M3B7 (1).

1207.
Marketing for entrepreneurs and SMEs a global perspective

by Ruzzier, Maja Konecnik | Hisrich, Robert D | Ruzzier, Mitja.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cheltanham, UK Edward Elgar 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R8M2 (1).

1208.
The Marketing manifesto

by Hood, David James.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H6M2 (1).

1209.
Business marketing concepts and cases

by Sarin, Sharad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S2B8 (4).

1210.
Selling the dream

by Kawasaki, Guy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York HarperCollins Publishers 1991Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 K2S3 (1).

1211.
The $10 Trillion prize captivating the newly affluent in China and India

by Silverstein, Michael J | Michael, David | Liao, Carol | Singhi, Abheek.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 S4D6 (1).

1212.
The Times knowledge series: search and social the definitive guide to real-time content marketing

by Garner, Rob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Times Group Books / Wiley India Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658 T4 (1).

1213.
Leadership and the Customer Revolution: the Messy, Unpredicetable,and Inescapably Human Challenge of making the Rhetoric of Change a Reality

by Heil, Gary | Tate, Rick | Parker, Tom.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Van Nostrand Reinhold 1994Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 H3L3 (1).

1214.
Database Marketing: know What your Customer Wants

by Linton, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi MacMillan India ltd. 1995Availability: Items available for loan: Ahmedabad (HO)Call number: 658.809 L4D2 (1).

1215.
The Handbook of Brand Management

by Arnold, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Reading,Massachusetts Addison-Wesley Pub Co 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 A7H2 (1).

1216.
Global Marketing: A Market-Responsive Approach

by Hollensen, Svend.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Prentice Hall 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H6G5 (1).

1217.
Winning with the P&G 99: 99 Principles and Practices of Procter & Gamble's Success

by Decker, Charles L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Pocket Books/Simon & Schuster,Inc. 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 D3W4 (1).

1218.
Marketing: a Behavioural Analysis

by Chisnall, Peter M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London McGraw-Hill 1985Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 C4M2 (1).

1219.
Consumer Behavior

by Hoyer, Wayne D | Deborah, J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai All India Publishers & Distributors 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 H6C6 (1).

1220.
Sales strategies

by Chris Newby.

Material type: Text Text; Literary form: Publisher: Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 H6C6 (1).

1221.
The New Strategic Selling

by Heiman, Stephen E | Tuleja, Tad | Sanchez, Diane.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Ltd. 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H3N3 (1).

1222.
Skills for Sales Success

by Batchelor, David J | Horn, Arthur H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan India Ltd. 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B2S5 (1).

1223.
Cases in Marketing Management

by Bemhardt, Kenneth L | Kinnear, Thomas C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago IRWIN 1997Availability: No items available : Withdrawn (1).

1224.
Effective small business management

by Hodgetts, Richard M | Kuratko, Donald F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Philadelphia The Dryden Press 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.022 H6E3 (1).

1225.
Guerrilla Marketing with Technology:Unleashing the Full Potential of Your Small Business

by Levinson, Jay Conrad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Reading,Massachusetts Addison Wesley Longman 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 L3G8 (1).

1226.
Using Questionnair and Surveys to Boost Your Business

by Evans, Nick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Pitman Publishing 1995Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 E9U8 (1).

1227.
The Ultimate USP is you

by Jim Cowden.

Material type: Text Text; Literary form: Publisher: Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 E9U8 (1).

1228.
Marketing Financial Services

by Pezzullo, Mary Ann.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan India Ltd. 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 P3M2 (1).

1229.
The Power of Simplicity

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 T7P6 (1).

1230.
Marketing of Banking Services

by Seth, Rajeev K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan India Ltd. 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.809 S3M2 (1).

1231.
Revitalizing the Pharmaceutical Business: Innovative Marketing Approaches

by Smarta, R.B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 381.45 S6R3 (1).

1232.
New Marketing Strategies: Evolving Flexible Processes to Fit Market Circumstance

by Chaston, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 C4N3 (1).

1233.
Business Management - II

by Reddy, P N | Sathyaprasad, B G | Appannaiah, H N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Himalaya Publishing House 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658 R3B8 (1).

1234.
Electronic Marketing: Integrating Electronic Resources into the Marketing Process

by Reedy, Joel | Zimmerman, Kenneth | Schullo, Shauma.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth The Dryden Press 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R3E5 (1).

1235.
Marketing: Principles and Practice

by Adcock, Dennis | Ross, Caroline | Halborg, Al | Bradfield, Ray.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Financial Times Pitman Publishing 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2 (1).

1236.
Case Studies in Marketing: The Indian Context

by Srinivasan, R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S7C2 (1).

1237.
Marketing Management: Planning, Implementation and Control; The Indian Context

by Ramaswamy, V S | Namakumari, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R2M2 (1).

1238.
Marketing Research

by Gupta, S L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 G8M2 (1).

1239.
Principles of Marketing

by Kotler, Philip | Armstron, Gary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 1999Availability: No items available : Withdrawn (1).

1240.
Customer-Driven Services Management

by Balachandran, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B2C8 (1).

1241.
OB and analysis an integrated approach

by Derek Rollinson.

Material type: Text Text; Literary form: Publisher: Availability: No items available : Withdrawn (1).

1242.
Kaizen strategies for customer care: how to create a powerful customer care program and make it work

by Wellington, Patricia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pitman Publishing/Addison Wesley 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 W3K2 (1).

1243.
e-Marketing: improving marketing effectiveness in a digital world

by McDonald, Malcolm | Wilson, Hugh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi FT/Addison Wesley 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2E6 (1).

1244.
The new york times guide to marketing

by Murphy, Jamie Ed | Watson, Iain Ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ohio South-Western College Publishing 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658 N3 (1).

1245.
Sales management and sales promotion

by Mathew, M J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Jaipur RBSA Publishers 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.82 M2S2 (1).

1246.
Sales management in the Indian perspective

by Gupta, Vaswar Das.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi PHI 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 G8S2 (1).

1247.
The financial times marketing casebook

by Wright, Sheila.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Financial Times/Pitman Publishing 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 W7F4 (1).

1248.
Essentials of marketing research

by Proctor, Tony.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Pitman Publishing 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 P7E8 (1).

1249.
How to successful mail order marketing: how to build a really cost effective operation from scratch

by Bruce, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico Publishing House 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658 H6 (1).

1250.
Marketing research: text and cases

by Boyd, Harper W | Stasch, Stanley F | Westfall, Ralph.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi All India Traveller Book Seller 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 B6M2 (1).

1251.
Handbook of global marketing

by Lamont, D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Infinity Books 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 L2H2 (1).

1252.
Auditing markets, products, and marketing plans

by Parmerlee, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Illionoi NTC Business Books 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 P2A8 (1).

1253.
The Oxford Text Book of Marketing

by Blois, Keith (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Oxford University Press 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 O9 (1).

1254.
Perfect customer care: all you need to get right first time

by Johns, Ted.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Random House/Business Books 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.3124 P3 (1).

1255.
Marketing successfully: a professional perspective

by Nag, A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Mamcillan India Ltd. 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 N2M2 (1).

1256.
Marketing: planning and strategy

by Jain, Subhash C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ohio South-Western College Publishing 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 J2M2 (1).

1257.
Marketing planning and strategy: casebook

by Jain, Subhash C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ohio South-Western College Publishing 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 J2M2 (1).

1258.
Marketing management: an Asian perspective

by Kotler, Philip | Tan, Chin Tiong | Ang, Swee Hoon | Leong, Siew Meng.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore Prentice-Hall International 1996Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2 (1).

1259.
International marketing

by Cateora, Philip R | Graham, Philip R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.848 C2I6 (1).

1260.
Entrepreneurial marketing: lessons from Wharton's pioneering MBA course

by Lodish, Leonard | Kallianpur, Amy | Morgon, Howard Lee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 L6E6 (1).

1261.
Marketing an introduction

by Armstrong, Gary | Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Addison Wesley Longman/Pearson Education, Inc. 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 A7M2 (1).

1262.
Retail marketing management

by Gilbert, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow Pearson Education 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 G4R3 (1).

1263.
Result oriented marketing communication

by Anderson, Alan H | Kleiner, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Beacon Books 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.82 A6R3 (1).

1264.
International marketing

by Terpstra, Vern | Sarathy, Ravi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore Harcourt Asia Pte Ltd. 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.848 T3I6 (1).

1265.
Strategic marketing communications new ways to build and integrate communications

by Smith, Paul | Pulford, Alan | Berry, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.82 S6S8 (1).

1266.
Principles of internet marketing

by Hanson, Ward A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore Thomson Asia Pte Ltd. 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H2P7 (1).

1267.
Kellogg on marketing the kellogg marketing faculty, North Western University

by Iacobucci, Dawn (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K3 (1).

1268.
The 22 immutable laws of branding

by Ries, Al | Ries, Laura.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Harper Collins 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R4T9 (1).

1269.
Handbook of sales and marketing training

by Forsyth, Patrick (Ed).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Infinity Books 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 H2 (1).

1270.
Marketing creating and keeping customers in an e-commerce world

by Zikmund, William G | d'Amico, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore South-Western/Thomson Learning 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.98 Z4M2 (1).

1271.
Rich dad's rick kid, smart kid

by Robert Kiyosaki.

Material type: Text Text; Literary form: Publisher: Availability: No items available : Withdrawn (1).

1272.
Talk up your business how to make the most of opportunities to promote and grow your small business

by Morel, Mary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New South Wales Allen & Unwin 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 659.281 M6T2 (1).

1273.
Train2success: successful marketing for executives

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Zenith Global Consultants Ltd. 2007; Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

1274.
International marketing global environment, corporate strategy, case studies

by Rajagopal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R2I6 (1).

1275.
The Rural marketing book

by Kashyap, Pradeep | Raut, Siddhartha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Biztantra 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K2R8 (1).

1276.
The Event marketing handbook beyond logistics and planning

by Saget, Allison.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago Kaplan Publishing 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S2E9 (1).

1277.
Marketing management a South Asian perspective

by Kotler, Philip | Keller, Kevin Lane.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6M2 (1).

1278.
E-marketing theory and application

by Dann, Stephen | Dann, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 D2E6 (1).

1279.
Entrepreneurship marketing principles and practice of SME marketing

by Nwankwo, Sonny (Ed.) | Gbadamosi, Ayantunji (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 E6 (1).

1280.
Practical Marketing and PR for the Small Business

by Ali, Moi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 A5P7 (1).

1281.
Free ride how the internet is destryong the culture business and how the culture business can fight back

by Levine, Robert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London The Bodley Head 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 L3F7 (1).

1282.
Travel and tourism management

by Barkat Ali, Md, Abu.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi PHI Learning Pvt. Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.809 B2T7 (1).

1283.
Retail marketing strategy delivering shopper delight

by Berkhout, Constant.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 B3R3 (1).

1284.
Business to business marketing management a global perspective

by Zimmermann, Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxon Routledge 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.804 Z4B8 (1).

1285.
The New consumer online a sociology of taste, audience, and publics

by McQuarrie, Edward.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cheltenham, UK Edward Elgar 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 M2N3 (1).

1286.
Winning new business essential selling skills for non-sales people

by Denny, Richard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page India Pvt. Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.85 D3W4 (1).

1287.
Basics of banking

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Taxmann Publications (P.) Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 332.1 B2 (1).

1288.
From idea to profit how to market innovative products and services

by Jolly, Adam (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 F7 (1).

1289.
The Art of selling what every sales professional needs to know

by Ziglar, Zig.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico Publishing House 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 Z4A7 (1).

1290.
Branding demystified plans to payoffs

by Verma, Harsh V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 V3B7 (1).

1291.
Marketing of high-technology products and innovations

by Mohr, Jakki J | Slater, Stanley | Sengupta, Sanjit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Dorling Kindersley (India) Pvt. Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M6M2 (1).

1292.
Traction: how any startup can achieve explosive customer growth

by Weinberg, Gabriel | Mares, Justin.

Publisher: UK Portfolio / Penguin Random House 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.11 W3H6 (1).

1293.
Start something that matters

by Mycoskie, Blake.

Publisher: New York Spiegel & Grau Trade Paperbacks 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.408 M9S8 (1).

1294.
The New rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly

by Scott, David Meerman.

Edition: 5th ed. Publisher: New Delhi Wiley India Pvt. Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S2N3 (1).

1295.
The Future of branding

by [Srivastava, Rajendra (Ed.)] | Srivastava, Rajendra K (Ed.) | Thomas, Gregory Metz (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 F8 (1).

1296.
Sustainable enterprise : a macromarketing approach

by Peterson, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : SAGE, 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 P3S8 (1).

1297.
Brand avatar : translating virtual world branding into real world success

by De Mesa, Alycia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M3B7 (1).

1298.
Marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th Publisher: Noida Pearson India Education Services Pvt. Ltd. 2016Availability: No items available : Checked out (1).

1299.
Asian brand strategy: building and sustaining strong global brands in Asia

by Roll, Martin.

Edition: 2nd ed. rev.and updated.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire / New York Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R6A8 (1).

1300.
Brand management: research, theory and practic Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon New York, NY Routledge 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 H3B7 (1).

1301.
Brand meaning: meaning, myth and mystique in today's brand

by Batey, Mark.

Edition: 2nd ed. Publisher: London Routledge 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B2B7 (1).

1302.
Customer-centric marketing: build relationships, create advocates, and influence your customers

by Cundari, Aldo.

Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 C8C8 (1).

1303.
Entrepreneurship for the creative and cultural industries

by Kolb, Bonita M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London; New York Routledge, Taylor & Francis Group 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 700.68 K6E6 (1).

1304.
How to market books

by Baverstock, Alison.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London New York Routledge, Taylor & Francis Group 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 070.52 B2H6 (1).

1305.
Making social technologies work: leveraging the power and managing perils of social technologies in business

by Gruenbaum, Ronan.

Publisher: London Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 G7M2 (1).

1306.
Marketing

by Groucutt, Jonathan | [Hopkins, Cheryl].

Publisher: London Palgrave 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 G7M2 (1).

1307.
Marketing communications

by Eagle, Lynne.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Routledge, Taylor & Francis Group 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 E2M2 (1).

1308.
Online marketing

by Sheehan, Brian.

Material type: Text Text; Literary form: Not fiction Publisher: Lausanne Worthing AVA 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 B2 (1).

1309.
Sales management: strategy, process and practice

by Marcos Cuevas, Javier | Donaldson, Bill | Lemmens, Régis.

Edition: 4th edition Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London New York, NY Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 C8S2 (1).

1310.
Sales management: analysis and decision making

by Ingram, Thomas N | LaForge, Raymond W | Avila, Ramon A | Schwepker, Charles H | Williams Michael R.

Edition: 9th ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon New York, NY Routledge 2015Online access: Electronic version Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 I6S2 (1).

1311.
The Quintessence of marketing: what you really need to know to manage your marketing activities

by Bickhoff, Nils | Hollensen, Svend | Opresnik, Marc.

Publisher: Hamburg, Germany Springer 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B4Q8 (1).

1312.
Why people (don't) buy: the go and stop signals

by Chakravarti, Amitav | Thomas, Manoj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke Hampshire New York, NY Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 C4W4 (1).

1313.
The Hidden wealth of customers: realizing the untapped value of your most important asset

by Lee, Bill.

Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L3H4 (1).

1314.
The Sales advantage: how to get it, keep it, and sell more than ever

by Dale Carnegie & Associates, inc | Crom, J Oliver | Crom, Michael.

Publisher: New York The Free Press 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.85 D2S2 (1).

1315.
Managing and marketing of financial services

by IIBF (Indian Institute of Banking & Finance).

Edition: 2nd rep. Publisher: New Delhi Taxmann Publications (P.) Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.1 I6M2 (1).

1316.
The Times business series:Ten deadly marketing sins-signs and solutions

by Kotler, Philip.

Publisher: New Delhi Times Group Books / Wiley India Pvt. Ltd. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658 T4 (1).

1317.
The Thought leadership manual: how to grab your clients' attention with powerful ideas

by Prizeman, Tim.

Publisher: Mumbai Jaico Publishing House 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.409 P7T4 (1).

1318.
Alibaba way: unleasing grassroots entrepreneurship to build the worlds most innovative internet company

by Ying, Lowrey | Avery, Martha (Tr.).

Publisher: New York McGrawHill Education 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 L6A5 (1).

1319.
Feed the startup beast: a 7-step guide to big, hairy, outrageous sales growth

by Williams, Drew | Verney, Jonathan.

Publisher: New York McGraw Hill Education 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 W4F3 (1).

1320.
Million dolar launch: how to kick-start a successful consulting practice in 90 days

by Weiss, Alan.

Publisher: New York McGraw Hill Education 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.46 W3M4 (1).

1321.
The Social executive: how to master social media and it's good for business

by Kasian-Lew, Dionne.

Publisher: Milton, Qld John Wiley & Sons Australia, Ltd. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.45 K2S6 (1).

1322.
Strategic brand management for B2B markets: a road map for organizational transformation

by Sarin, Sharad.

Edition: 2nd ed. Publisher: New Delhi Sage Response 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S2S8 (1).

1323.
Marketer's toolkit : the 10 strategies you need to succeed.

by Luecke, Richard | Harvard.

Material type: Text Text Publisher: New York ; Harvard Business Availability: Items available for loan: BengaluruCall number: 658 LUE (1).

1324.
Marketing channel management : a customer-centric approach

by Venugopal, Pingali.

Material type: Text Text Publisher: New Delhi ; Response Books Availability: Items available for loan: BengaluruCall number: 658.84 VEN (1).

1325.
Quick Win B2B Sales: Answers to Your Top 100 B2B Sales Questions

by Collis, Ray | O'gorman, John.

Material type: Text Text Publisher: New Delhi ; PHI Learning Pvt. Ltd Availability: Items available for loan: BengaluruCall number: 658 COL (1).

1326.
Quick Win: Digital Marketing: Answers To Your Top 100 Marketing Questions

by Hanlon, Annmarie | Akins, Joanna.

Material type: Text Text Publisher: New Delhi ; PHI Learning Pvt. Ltd Availability: Items available for loan: BengaluruCall number: 658 HAN (1).

1327.
Quick Win: Economics: Answers To Your Top 100 Economics Questions

by Kinsella, Stephen.

Material type: Text Text Publisher: New Delhi ; PHI Learning Pvt. Ltd Availability: Items available for loan: BengaluruCall number: 658 KIN (1).

1328.
Quick Win: Marketing: Answers To Your Top 100 Marketing Questions

by Hanlon, Annmarie.

Material type: Text Text Publisher: New Delhi ; PHI Learning Pvt. Ltd Availability: Items available for loan: BengaluruCall number: 658 HAN (1).

1329.
Social Media Marketing

by Evans, Dave.

Material type: Text Text Publisher: New Delhi ; Pearson Availability: Items available for loan: BengaluruCall number: 302.23 EVA (1).

1330.
The 50th law of power fear nothing - 50 cent

by Greene, Robert.

Material type: Text Text Publisher: London ; Viva Books Availability: Items available for loan: BengaluruCall number: 158.1 GRR (1).

1331.
The Power of 360 Degree Feedback: Maximizing Managerial and Leadership Effectiveness

by Rao T V.

Material type: Text Text Publisher: New Delhi ; Response Books Availability: Items available for loan: BengaluruCall number: 326 RAO (1).

1332.
Verbal Reasoning

by Aggrawal, R S.

Material type: Text Text Publisher: New Delhi ; S Chand Availability: Items available for loan: BengaluruCall number: 030.1 AGG (1).

1333.
Empowering brands with customer integration: classification, benefits and success factors

by Sesselmann, Jorg.

Publisher: Wiesbaden Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 S3E6 (1).

1334.
Global brand strategy: world-wise marketing in the age of branding

by Steenkamp, Jan-Benedict.

Publisher: London Palgrave Macmillan / Springer 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S8G5 (1).

1335.
Services marketing: people, technology, strategy

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey: World Scientific, 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.809 W4S3 (1).

1336.
New perspectives in rural and agricultural marketing

by Ramkishen, Y.

Edition: 2nd rev & en ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai: Jaico, 2004Availability: Items available for loan: Thrissur (Kerala)Call number: 658.8 RAM (1).

1337.
How to export 2008/09

by Garg, Ajay Kumar.

Edition: 16th rev ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Nabhi, 2008Availability: Items available for loan: Thrissur (Kerala)Call number: 382.6 GAR (1).

1338.
How to import: 2008/09

by Garg, Ajay Kumar.

Edition: 15th rev ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Nabhi, 2008Availability: Items available for loan: Thrissur (Kerala)Call number: 382.6 GAR (1).

1339.
How to import: 2009/10

by Garg, Ajay Kumar.

Edition: 16th rev ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Nabhi, 2009Availability: Items available for loan: Thrissur (Kerala)Call number: 382.6 GAR (1).

1340.
How to export 2009/10

by Garg, Ajay Kumar.

Edition: 17th rev ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Nabhi, 2009Availability: Items available for loan: Thrissur (Kerala)Call number: 382.6 GAR (1).

1341.
What they don't teach you about marketing: filling the gap between curriculum and real life

by Joshi, Ketan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi: Macmillan, 2009Availability: Items available for loan: Thrissur (Kerala)Call number: 658.8 JOS (1).

1342.
Comparative tourism marketing : case studies

by Nedelea, Alexandru | George Babu.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi: Abhijeet Publications, 2010Availability: Items available for loan: Thrissur (Kerala)Call number: 338.4791 NED (1).

1343.
Quick Win marketing: answers to your top 100 marketing questions

by Hanlon, Annmarie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: PHI, 2012Availability: Items available for loan: Thrissur (Kerala)Call number: 658 HAN (1).

1344.
The Rural makreting book

by Kashyap, Pradeep | Raut, Siddhartha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Biztantra, 2010Availability: Items available for loan: Thrissur (Kerala)Call number: 658.8 KAS (1).

1345.
Social marketing: influencing behaviors for good

by Lee, Nancy R | Kotler, Philip.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Sage, 2011Availability: Items available for loan: Thrissur (Kerala)Call number: 658.8 LEE (1).

1346.
Cases in marketing and strategy

by Joshi, Rajiv.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Bookwell, 2014Availability: Items available for loan: Thrissur (Kerala)Call number: 658.8 JOS (1).

1347.
Health industry communication: new media, new methods, new message

by Hicks, Nancy J (Ed.) | Nicols, Christina Mazzola (Ed.) | Martin, Caroline P (Ed.).

Edition: 2nd ed. Publisher: Burlington, MA Jones & Bartlett Learning 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 613 H3 (1).

1348.
Flash winners: a new e-commerce model for success

by Abikzir, David.

Publisher: Chennai Westland Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 A2F5 (1).

1349.
Business lessons from bollywood: insights from a life in sales

by Sawant, Prashant.

Publisher: Pune Vishwakarma Publications 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S2B8 (1).

1350.
Global marketing: practical insights & international perspectives

by Farrell, Carlyle.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London SAGE Publications Ltd 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 F2G5 (1).

1351.
The Analytical marketer: how to transform your marketing organization

by Sweetwood, Adele.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press, 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 S9A6 (2).

1352.
The Sales boss: the real secret to hiring, training, and managing a sales team

by Whistman, Jonathan.

Publisher: New Jersey Wiley & Sons, Inc. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8102 W4S2 (1).

1353.
Brand admiration: building a business people love

by Park, C Whan | Maclnnis, Deborah J | Eisingerich, Andreas B.

Publisher: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P2B7 (1).

1354.
The Attention merchants: from daily newspaper to social media, how our time and attention is harvested and sold

by Wu, Tim.

Publisher: London Atlantic Books Ltd. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 W8A8 (1).

1355.
Lean analytics: use data to build a better startup faster

by Croll, Alistair | Yoskovitz, Benjamin.

Publisher: Sebastopol, CA O'Reilly Media, Inc. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 C7L3 (1).

1356.
The sales acceleration formula: using data, technology, and inbound selling to go from $0 to $100 million /

by Roberge, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey John Wiley & Sons, Inc. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 R6S2 (1).

1357.
Dealstorming: the secret weapon that can solve your toughest sales challenges

by Sanders, Tim.

Publisher: New York Portfolio / Penguin 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 S2D3 (1).

1358.
International entrepreneurship in the arts

by Varbanova, Lidia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Routledge, Taylor & Franics Group 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 338.477 V2I6 (1).

1359.
No cover image available
Innovation: The Marketing Imperative in a Flat World

by Atyam, Basava Raju.

Material type: Article Article; Format: print Publisher: New Delhi: Bookwell, 2017Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO) (1).

1360.
No cover image available
Investigating the Effect of Entrepreneurial Marketing Strategy in SMEs through Fuzzy TOPSIS Method

by Eshghiaraghi, Mahtab | Azarloo, Mitra | Habibpoor, Vahab | Jahangiri, Mohammad | Salehi, Seyed Yousuf.

Material type: Article Article; Format: print Publisher: New Delhi: Bookwell, 2017Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO) (1).

1361.
No cover image available
Influence of Personality Traits on Entrepreneurial Performance: Study among Start-ups of Kerala

by Kumar, T Vinay | Sivakumar, M.

Material type: Article Article; Format: print Publisher: New Delhi: Bookwell, 2017Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO) (1).

1362.
No cover image available
Green Entrepreneurship in the Changing Market Scenario in India

by Haldar, Stuti.

Material type: Article Article; Format: print Publisher: New Delhi: Bookwell, 2017Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO) (1).

1363.
No cover image available
The Art of Pochampally: Declining or Reviving?

by Mahendra, Bhavya.

Material type: Article Article; Format: print Publisher: New Delhi: Bookwell, 2017Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO) (1).

1364.
Managing TV brands with social media: an empirical analysis of television series brands

by Berz, Jennifer.

Publisher: Wiesbaden, GmBH Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 302.23 B3M2 (1).

1365.
The New rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

by Scott, David Meerman.

Edition: 5th ed. Publisher: New Delhi Wiley India Pvt. Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S2N3 (1).

1366.
Agricultural marketing in India

by Acharya, S S | Agarwal, N L.

Edition: 4th ed.Material type: Text Text Publisher: New Delhi Oxford & IBH 2004Availability: Items available for loan: BhubaneswarCall number: 658.80963  ACH (1).

1367.
Agricultural marketing in India

by Acharya, S S | Agarwal, N L.

Edition: 4th ed.Material type: Text Text Publisher: New Delhi Oxford & IBH 2004Availability: Items available for loan: BhubaneswarCall number: 658.80963  ACH (1).

1368.
Cases in Marketing and Strategy

by Joshi, Rajiv.

Material type: Text Text Publisher: New Delhi Bookwell 2014Availability: Items available for loan: BhubaneswarCall number: 658.8 JOS (1).

1369.
Cases in rural marketing : an integrated approach

by Krishnamacharyulu, C S G | Ramakrishnan, Lalitha.

Material type: Text Text Publisher: New Delhi Pearson 2010Availability: Items available for loan: BhubaneswarCall number: 658.8 KRI (1).

1370.
New perspectives on rural marketing : includes agricultural marketing

by Y Ramkishen.

Edition: 2nd rev & en ed.Material type: Text Text Publisher: Mumbai Jaico 2004Availability: Items available for loan: BhubaneswarCall number: 658.8 YRA (1).

1371.
Quick Win B2B sales: answers to your top 100 B2B sales questions

by Collis, Ray | O'Gorman, John.

Material type: Text Text Publisher: New Delhi PHI 2012Availability: Items available for loan: BhubaneswarCall number: 658 COL (1).

1372.
Quick Win economics: answers to your top 100 economic questions

by Kinsella, Stephen.

Material type: Text Text Publisher: New Delhi PHI 2012Availability: Items available for loan: BhubaneswarCall number: 658 KIN (1).

1373.
Rich dad's the business school : for people who like helping people

by Kiyosaki, Robert T | Sharon L. Lechter.

Edition: 2nd ed.Material type: Text Text Publisher: Bhopal Manjul Publishing House 2001Availability: Items available for loan: BhubaneswarCall number: 650.12 KIY (1).

1374.
Service management and marketing : customer management in service competition

by Gronroos, Christian.

Edition: 3rd ed.Material type: Text Text Publisher: New Delhi John Wiley 2012Availability: Items available for loan: BhubaneswarCall number: 658.8 GRO (1).

1375.
Social marketing: influencing behaviours for good

by Lee, Nancy R | Kotler, Philip.

Edition: 4th ed.Material type: Text Text Publisher: New Delhi Sage 2011Availability: Items available for loan: BhubaneswarCall number: 658.8 LEE (1).

1376.
Start and run a retail business

by Dion, Jim | Topping, Ted.

Material type: Text Text Publisher: Mumbai Jaico 2008Availability: Items available for loan: BhubaneswarCall number: 658.87 DIO (1).

1377.
Starting a business from home

by Barrow, Collin.

Edition: 2nd ed.Material type: Text Text Publisher: New Delhi Kogan Page 2011Availability: Items available for loan: BhubaneswarCall number: 658.1141 BAR (1).

1378.
Train2success: successful marketing for executives - CDROM

Material type: Text Text Publisher: Mumbai Train2Success Interactive Solutions Pvt Ltd 2007Availability: Items available for loan: BhubaneswarCall number: (1).

1379.
AskGaryVee: One entrepreneur's take on leadership, social media & self-awareness

by Vaynerchuk, Gary.

Publisher: New York HarperCollins Publishers 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658 V2A8 (1).

1380.
The Analytical marketer: how to transform your marketing organization

by Sweetwood, Adele.

Publisher: Boston, MA Harvard Business Review Press 2016Availability: No items available :

1381.
Businessworld: marketing whitebook: 2017-18: the ADC of marketing

by Businessworld.

Publisher: New Delhi Businessworld 2017-18Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B8 (1).

1382.
Consumer-brand relationships: theory and practice

by Fournier, Susan (Ed.) | Breazeale, Michael (Ed.) | Fetscherin, Marc (Ed.).

Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8343 C6 (1).

1383.
Innovation in pricing: contemporary theories and best practices

by Hinterhuber, Andreas (Ed.) | Liozu, Stephan (Ed.).

Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.816 I6 (1).

1384.
Marketing and the common good: essays from Notre Dame on societal impact

by Murphy, Patrick E (Ed.) | Sherry, John F (Ed.).

Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 306.34 M2 (1).

1385.
Positioning the brand: an inside-out approach

by Riezebos, Rik | Grinten, Jaap Van Der.

Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R4P6 (1).

1386.
Marketing Entrepreneurs Training Programme (METP): Post Programme Report

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad EDII 3rd December - 31st December, 2009Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO) (1).

1387.
Digital marketing: strategy, implementation and practice

by Chaffey, Dave | Ellis-Chadwick, Fiona.

Edition: 6th ed. Publisher: Harlow, UK Pearson Education Ltd. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 C4D4 (1).

1388.
Guerilla marketing: easy and inexpensive strategies for making big profits from your small business

by Levinson, Jay Conrad | Levinson, Jeannie | Levinson, Amy.

Publisher: London Piatkus Books Ltd. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 L3G8 (1).

1389.
Marketing management: comprehensive text, best practices, corporate insights

by Kumar, Arun | Meenakshi, N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Vikas 2006Availability: Items available for loan: BhopalCall number: 658.8 KUM (1).

1390.
Information technology for retail

by Joshi, Girdhar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: OUP 2009Availability: Items available for loan: BhopalCall number: 658.872 JOS (1).

1391.
Marketing communication industry: entrepreneurial case studies

by Jain Raunica | Gautam Raj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Response Books 2008Availability: Items available for loan: BhopalCall number: 658.82 JAI (1).

1392.
The SME Whitebook: essential handbook for small and medium enterprises 2009 - 10

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Business World 2009Availability: Items available for loan: BhopalCall number: 338.6420954 THE (1).

1393.
Marketing research: text and cases

by Nargundkar, Rajendra.

Edition: 3rd ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: TMH 2008Availability: Items available for loan: BhopalCall number: 658.83 NAR (1).

1394.
Perspectives on marketing

by Miletsky, Jason I | Hand, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi: Cengage Learning 2009Availability: Items available for loan: BhopalCall number: 658.8 MIL (1).

1395.
Marketing 3.0: from products to customers to the human spirit

by Kotler, Philip Kartajaya, Hermawan Setiawan, Iwan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey: John Wiley 2010Availability: Items available for loan: BhopalCall number: 658.8 KOT (1).

1396.
Marketing research: text and cases

by Singh, S P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi: Wisdom Publications 2009Availability: Items available for loan: BhopalCall number: 658.8 SIN (1).

1397.
Cases in Marketing and Strategy

by Joshi, Rajiv.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Bookwell 2014Availability: Items available for loan: BhopalCall number: 658.8 JOS (1).

1398.
Marketing Management

by Kotler, Philip.

Edition: 10th Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: PHI 2000Availability: Items available for loan: GuwahatiCall number: 658.8 KOT (1).

1399.
Rural Marketing

by Velayudhan, Sanal Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Response Books 2002Availability: Items available for loan: GuwahatiCall number: 658.8 VEL (1).

1400.
New Perspectives in Rural and Agricultural Marketing

by Ramkishen, Y.

Edition: 2nd rev & en Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai: Jaico 2004Availability: Items available for loan: GuwahatiCall number: 658.8 RAM (1).

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