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1.
Loyalty rules how today's leaders build lasting relationships

by Reichheld, Frederick F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 R3L6 (1).

2.
Private label strategy how to meet the store brand challenge

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K8P7 (1).

3.
Marketing moves a new approach to profits, growth, and renewal

by Kotler, Philip | Maesincee, Suvit | Jain, Dipak C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6M2 (1).

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