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Asian brand strategy: building and sustaining strong global brands in Asia

Material type: Text

TextPublisher: Houndmills, Basingstoke, Hampshire New York, NY Palgrave Macmillan 2015Edition: 2nd ed. rev.and updatedDescription: xx,335p.incl.index HBISBN: 9781137359162 Subject(s): Brand Name Products | Marketing Management | Brand Strategy | Asia | Asian Brand StrategyDDC classification: 658.827 R6A8

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Ahmedabad (HO) Book Section	658.827 R6A8 (Browse shelf)	Available		25276

Includes bibliographical references and index.

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