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1.
Brand new solving the innovation paradox-how great brands invent and launch new products, services, and business models

by Maddock, G Michael | Brown, Paul B | Uriarte, Luisa C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.575 M2B7 (1).

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2.
Outthink the competition how a new generation of strategists see options others ignore

by Krippendorff, Kaihan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jesey John Wiley and Sons, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.4012 K7O8 (1).

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3.
Times business series: unrelenting innovation how to build a culture for market dominance

by Tellis, Gerarrd J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Times group Books / Wiley India Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658 T4 (2).

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4.
Innovation and entrepreneurship

by Bessant, John | Tidd, Joe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons, Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.421 B3I6 (1).

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5.
The Ways to new; 15 paths to disruptive innovation

by Dru, Jean-Marie.

Publisher: New Delhi Wiley India Pvt. Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.4063 D7W2 (1).

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