The Routledge companion to contemporary brand management
By: Riley, Francesca Dall'Olmo (Ed.)
Contributor(s): Singh, Jaywant (Ed.) | Blankson, Charles (Ed.)
Series: Routledge CompanionsPublisher: Oxon / New York Routledge / Taylor & Francis Group 2016Description: xxxii,583p.incl.index HBISBN: 9780415747905Subject(s): Routledge Companions | Contemporary Brand Management | Brand Management | Social Responsibility of Business | Business Social Responsibility | CSR | Corporate Social Responsibility | Marketing Communication | Internet Marketing | Branding | Brand Management | Strategic Brand Management | Managing | Managing Brand Communication | Different Audience | Different EntitiesDDC classification: 658.8 R6Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) Acquisition Process | Books | 658.8 R6 (Browse shelf) | Available | 28157 |
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