Kill a Brand, Keep a Customer Kumar, Nirmalaya.
By: Kumar, Nirmalaya
Material type: ArticlePublisher: 2003Description: 86-95Subject(s): Customers | Brand In: Harvard Business ReviewItem type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles | Ahmedabad (HO) | (Browse shelf) | Vol. 81, Issue. 12 | Available | 005864 |
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