Tata steelium a success story in b2b branding / Bhattacharya, Kaushik.
By: Bhattacharya, Kaushik
Material type: ArticlePublisher: 2010Description: 101-126Subject(s): Management Case | Relationship Building | Value Proposition | Branding | Business-To-Business | Tata Steelium | Tata In: Vikalpa: The Journal for Decision MakersItem type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles | Ahmedabad (HO) | (Browse shelf) | Vol. 35, Issue. 2 | Available | 015704 |
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