Strategic marketing communications new ways to build and integrate communications
By: Smith, Paul
Contributor(s): Pulford, Alan | Berry, Chris
Material type: TextPublisher: London Kogan Page 1997Description: xiv,290p.; incl.indexISBN: 0749420138Subject(s): Marketing Communication | Marketing Management | ManagementDDC classification: 658.82 S6S8Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Ahmedabad (HO) | 658.82 S6S8 (Browse shelf) | Available | 6516 |
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