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1.
Marketing as service-exchange taking aleadership role in global marketing management / Lu

by Lusch, Robert F.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Loyalty rules how today's leaders build lasting relationships

by Reichheld, Frederick F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 R3L6 (1).

3.
The Richard Branson way 10 secrets of the world's greatest brand builder

by Dearlove, Des.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Magna Publishing Co.Ltd. 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 D3R4 (1).

4.
The Ultimate question 2.0 how to promoter companies thrive in a customer-driven world

by Reichheld, Fred | Markey, Rob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Review Press 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 R3U5 (1).

5.
Business the Richard Branson way 10 secrets of the World's greatest brand builder

by Dearlove, Des.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India (P) Ltd. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 B8 (1).

6.
Award winning customer service 101 ways to guarantee geat performance

by Evenson, Renee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 E9A9 (1).

7.
Empowering brands with customer integration: classification, benefits and success factors

by Sesselmann, Jorg.

Publisher: Wiesbaden Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 S3E6 (1).

8.
Business strategy and strategic cost management

by Kishore, Ravi M.

Publisher: New Delhi Taxmann Publications (P.) Ltd. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.15 K4B8 (1).

9.
Businessworld: marketing whitebook: 2018-19: M-LIT marketing with leadership inclusion & technology

by Businessworld.

Publisher: New Delhi Businessworld 2018-19Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B8 (1).

10.
The Startup's guide to sales: how not to crash and burn

by Joseph, Roshan Louis | Menon, Ram Mohan.

Publisher: New Delhi Sage Publications India Pvt. Ltd. 2020Availability: Items available for loan: Ahmedabad (HO)Call number: 658.85 J6S8 (1).

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