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Marketing creating and keeping customers in an e-commerce world

By: Zikmund, William G
Contributor(s): d'Amico, Michael
Material type: TextTextPublisher: Singapore South-Western/Thomson Learning 2000Description: xxxiii,689p.; incl.indexISBN: 9812402357Subject(s): E-commerce | Marketing Management | ManagementDDC classification: 658.98 Z4M2
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
658.98 Z4M2 (Browse shelf) Available 6555

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