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1.
Beyond buzz the next generation of word-of-mouth marketing

by Kelly, Lois.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York MAMCOM (American Management Association) 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K3B3 (1).

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2.
Advertising and promotion an integrated marketing communications perspective

by Belch, George A | Purani, Keyoor | Belch, Michael A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 B3A2 (2).

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3.
Advertising and promotion an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 B3A2 (1).

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4.
Problems in marketing applying key concepts and techniques

by Moutinho, Luiz | Chien, Charles.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M6P7 (1).

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5.
Advertising and promotions an IMC perspective

by Shah, Kruti | D'Souza, Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 S4A2 (1).

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6.
Advertising campaign strategy a guide to marketing communication plans

by Parente, Donald E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ohio Thomson / South-Western 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 659.113 P2A2 (1).

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7.
Result oriented marketing communication

by Anderson, Alan H | Kleiner, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Beacon Books 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.82 A6R3 (1).

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8.
Strategic marketing communications new ways to build and integrate communications

by Smith, Paul | Pulford, Alan | Berry, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.82 S6S8 (1).

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9.
Brand magic: the art and science of creating successful brands

by D'Souza, Alan | Pareek, Prashant.

Publisher: Shela MIPress (MICA) 2021Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 D8B7 (1).

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10.
Strategic creativity: a business field guide to advertising, branding, and design

by Landa, Robin.

Publisher: New York / Oxon Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 650.1 L2S8 (1).

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11.
The Routledge companion to contemporary brand management

by Riley, Francesca Dall'Olmo (Ed.) | Singh, Jaywant (Ed.) | Blankson, Charles (Ed.).

Publisher: Oxon / New York Routledge / Taylor & Francis Group 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1).

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