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1.
Brand new solving the innovation paradox-how great brands invent and launch new products, services, and business models

by Maddock, G Michael | Brown, Paul B | Uriarte, Luisa C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.575 M2B7 (1).

2.
Blue ocean strategy how to create uncontested market space and make the competition irrelevant

by Chan Kim, W | Mauborgne, Renee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2005Availability: No items available : Checked out (1).

3.
Drucker on marketing lessons from the world's most influential business thinker

by Cohen, William A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 C6D7 (2).

4.
The Indian Institute of Management Ahmedabad business books: strategies for growth help your business move up the ladder

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Random House Publishers Pvt.Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (4).

5.
The McGraw-Hill 36 hour course: product development

by Belz, Andrea.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658 M2 (1).

6.
Healthtech innovation: how entrepreneurs can define and build the value of their new products

by Micalo, Silvia.

Publisher: 338.04 M4H3 Routledge / Taylor & Francis Group 2023Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04 M4H3 (1).

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