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1.
Brand new solving the innovation paradox-how great brands invent and launch new products, services, and business models

by Maddock, G Michael | Brown, Paul B | Uriarte, Luisa C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.575 M2B7 (1).

2.
Cutturematic

by McCracken, Grant.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.4 M2C8 (1).

3.
Chance and intent managing the risk of innovation and entrepreneurship

by Bodde, David L (Ed.) | John, Caron H (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Routledge 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.4 C4 (1).

4.
Beyond the idea: how to execute innovation in any organization

by Govindrajan, Vijay | Trimble, Chris.

Publisher: New York St.Martin Press 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.514 G6B3 (1).

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