Affordable housing In conversation with Ramesh Ramanathan, Chairman, Janalakshm
By: Mukherji, Sourav
Material type:
ArticlePublisher: 2014Description: 183-192Subject(s): Base Of The Pyramid | Social Entrepreneurship | Low Cost Housing | Affordable Housing
In:
IIMB Management ReviewSummary: In this conversation with Ramesh Ramanathan, social entrepreneur and founder of Janaadhar, we explore the challenges of providing affordable housing to the base of the pyramid - the economically weaker segment, which would address the need of a largely under-served market in India. The challenges include the high cost and the difficulty in acquiring land in urban areas, dealing with anachronistic government regulations, getting bank loans, and acquiring customers from the target segment. The conversation highlights how Janaadhar was able to grapple with these challenges, sometimes by innovating, at other times by learning from its own mistakes and finally by maintaining a dynamic balance between the head and the heart that enabled it to reconcile two contradictory objectives of leveraging market principles to achieve a social objective.
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Ahmedabad (HO) | (Browse shelf) | Vol. 26, Issue. 3 | Available | 018268 |
In this conversation with Ramesh Ramanathan, social entrepreneur and founder of Janaadhar, we explore the challenges of providing affordable housing to the base of the pyramid - the economically weaker segment, which would address the need of a largely under-served market in India. The challenges include the high cost and the difficulty in acquiring land in urban areas, dealing with anachronistic government regulations, getting bank loans, and acquiring customers from the target segment. The conversation highlights how Janaadhar was able to grapple with these challenges, sometimes by innovating, at other times by learning from its own mistakes and finally by maintaining a dynamic balance between the head and the heart that enabled it to reconcile two contradictory objectives of leveraging market principles to achieve a social objective.
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