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The corporate brand help or hindrance / Dev, Chekitan S.

by Dev, Chekitan S.

Material type: Article Article; Format: print Publisher: 2008Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

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Concealing or revealing the family? corporate brand identity strategies in family firms / Micel

by Micelota, Evelyn R.

Material type: Article Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

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3.
Tata: the evolution of a corporate brand

by Witzel, Morgen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Portfolio / Penguin Books India Pvt.Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 W4T2 (1).

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4.
Strategic brand management for B2B markets a road map for organizational transformation

by Sarin, Sharad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Book 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S2S8 (2).

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5.
Corporate brand design: developing and managing brand identity

by Foroudi, Mohammad Mahdi | Foroudi, Pantea.

Publisher: Oxon, UK Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 F6C6 (1).

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