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1.
Point of purchase advertising final opportunity to influence consumer decision-making / J

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
The Impact of unit cost reductions on gross profit increasing or decreasing returns? / Dahan, Ely.

by Dahan, Ely.

Material type: Article Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
Problems in marketing applying key concepts and techniques

by Moutinho, Luiz | Chien, Charles.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M6P7 (1).

4.
Integrated retail management (Indian adaptation)

by Ogden, James R | Ogden, Denise T.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Biztantra / Houghton Mifflin Co. 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 O4I6 (1).

5.
Advertising and promotions an IMC perspective

by Shah, Kruti | D'Souza, Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 S4A2 (1).

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