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	1.	Marketing theory foundations, controversy, strategy, resource-advantage theory by Hunt, Shelby D. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Chennai Yes Dee Publishing Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H8M2 (1). Place hold Add to cart (remove)
	2.	The Sage handbook of marketing theory by Maclaran, Pauline (Ed.) \| Tadajewski, Mark (Ed.) \| Stern, Barbara (Ed.) \| Saren, Michael (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S2 (1). Place hold Add to cart (remove)
	3.	Legends in marketing: Shelby D Hunt 10 vols.(v1.marketing theory the nature and scope of marketing ; v2.marketing theory philosophy of science foundations of marketing ; v3.marketing theory philosophy of science controversies in marketing ; v4.channels of distribution ; v5.macromarketing, ethics, and social responsibility the development period ; v6.macromarketing, ethics, and social responsibility the research tradition period ; v7. marketing management and strategy ; v8.relationship marketing ; v9. resource advantage theory the development period ; v10. resource advantage theory the research tradition period) by Sheth, Jagdish N (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications India 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 L3 (10). Place hold Add to cart (remove)

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