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1.
A Review of psycological rsearch on consumer promotions and perspective based on mental accounting Jha- Dang, Priya.

by Jha- Dang, Priya.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Unexpected Losses, Importance of Non-Fungibility of Money an Psychological Reason for Non-Fungibility of Expenditure a Panchal, Shirish.

by Panchal, Shirish.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
Dipole of pain and pleasure and use of mental accounting to hedonic equilibrium Panchal, Shirish.

by Panchal, Shirish.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

4.
An Introduction to behavioral economics

by Wilkinson, Nick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 330 W4I6 (1).

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