Fam, K. Merrilees B.
Influence of strategic approach and cultural disposition on perceptions of personal selling Fam, K. Merrilees B. - 1997 - pp.325-340
Model Development
Relationship Marketing
Promotional Tools
Personal Selling
Retailer'Relationship
Influence of strategic approach and cultural disposition on perceptions of personal selling Fam, K. Merrilees B. - 1997 - pp.325-340
Model Development
Relationship Marketing
Promotional Tools
Personal Selling
Retailer'Relationship