Total customer value management transforming business thinking

By: Mahajan, Gautam
Material type: TextTextPublisher: New Delhi Response Books / Sage 2011Description: xx,326p.incl.indexISBN: 9788132103127Subject(s): Customer Value Managment | CVM | Total Quality Management | TQM | Customer Relations | Relationship Marketing | Customer Value | Total Customer Value | Marketing Management | Management | MarketingDDC classification: 658.812 M2T6
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Books Books Ahmedabad (HO)
658.812 M2T6 (Browse shelf) Available 18271

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