The Ownership quotient putting the service profit chain to work for unbeatable competitive advantage
By: Heskett, James L
Contributor(s): Wheeler, Joe | Sasser, W Earl
Material type: TextPublisher: Boston, MA Harvard Business Press 2008Description: 225pISBN: 9781422110232Subject(s): Advertising and Marketing | Management | Marketing Management | Word of Mouth Advertising | Word of Mouth Advertising | Employee Ownership | Customerservices | AdvertisingDDC classification: 659.1 H3O9Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) | 659.1 H3O9 (Browse shelf) | Available | 14552 |
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659.1 C4E8 Essential of advertising. | 659.1 H2A2 Advertising and promotion | 659.1 H2A2 Advertising and promotion | 659.1 H3O9 The Ownership quotient | 659.1 J3A2 Advertising management | 659.1 J3A2 Advertising. | 659.1 L6F4 5 Giants of advertising |
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