Tactical transparency how leaders can leverage social media to maximize value and build their brand
By: Holtz, Shel
Contributor(s): Havens, John C
Material type: TextPublisher: San Francisco, CA Jossey Bass / Wiley Imprint 2009Description: xiv,297p.incl.indexISBN: 9780470293706Subject(s): Marketing Management | Technical Transparency | Social Media | Leverage | Internet Marketing | Interactive Marketing | Social Media | Customer Relations ManagementDDC classification: 658.802 H6T2Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) | 658.802 H6T2 (Browse shelf) | Available | 14738 |
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658.802 H2M2 Marketing by the numbers | 658.802 H4M2 Marketing decisions for new & mature products. | 658.802 H4S8 Successful marketing plan | 658.802 H6T2 Tactical transparency | 658.802 J2M2 Marketing planning and strategy: casebook | 658.802 J4M2 Marketing management in Indian perspective. | 658.802 K2S3 Selling the dream |
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